Friday, September 29, 2023
Music

ANOHNI and the Johnsons Share Video for New Song “Why Am I Alive Now?”

“Why Am I Alive Now” by ANOHNI and the Johnsons from the upcoming album ‘My Back Was A Bridge For You To Cross’, out July 7th on Rough Trade and Secretly Canadian. ANOHNI’s voice is beautiful pain for me.

Pitchfork

ANOHNI and the Johnsons have shared the third and final preview of the forthcoming LP, My Back Was a Bridge for You to Cross. The latest single is titled “Why Am I Alive Now?,” and Hunter Schafer directed its accompanying video. Check it out below.

“I started listening to ANOHNI in high school, so it’s a huge honor to help her build a visual world for ‘WAIAN,’” Schafer said in a statement. “This music video was an honest attempt to answer the question that ‘WAIAN’ begs, ‘Why Am I Alive Now?’ I wanted to focus on the idea of finding sisterhood in a world that does nothing to help—I hope the direction, choreography, and tone conveys a small piece of that journey.”

ANOHNI will perform live on her YouTube channel tomorrow (July 6) at 3 p.m. Eastern during an album playback experience. She’ll also have an on-camera conversation with Hunter Schafer.

Rob Moose, who’s worked with Phoebe Bridgers, Bon Iver, Miley Cyrus, and more, plays strings on “Why Am I Alive Now?” My Back Was a Bridge for You to Cross, which is out on Friday, July 7, is ANOHNI’s first album with the Johnsons in more than a decade. She announced the record with “It Must Change” in May. She more recently shared “Sliver of Ice,” which was inspired by ANOHNI’s late friend Lou Reed.

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